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Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine), by Colleen DeBaise
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Review
“…no better source for wannabe entrepreneurs than Inc., as AMACOM recognizes by publishing this compendium of great business advice from the magazine...great first alternative to Michael Porter and Harvard Business Review publications and a lot more accessible.“ Booklist, STARRED REVIEW
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Book Description
Let Inc. help launch your dreams. Makers, doers, and dreamers—for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action. Warby Parker shook up the eyewear sector with its innovative, socially conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes—and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned. Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages: • Come up with a brilliant business idea • Select the best structure and strategy for your startup • Figure out funding • Get the word out—and get customers • Dig deep to discover their wants and needs • Become an exceptional leader • Prepare to go global Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb’s success. With a fleet of trusted experts by your side, starting a business will be faster, less confusing—and a whole lot more fun.
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Product details
Series: Inc. Magazine
Paperback: 272 pages
Publisher: AMACOM; First edition (February 1, 2018)
Language: English
ISBN-10: 0814439187
ISBN-13: 978-0814439180
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 12.2 ounces (View shipping rates and policies)
Average Customer Review:
3.3 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#455,352 in Books (See Top 100 in Books)
This book is suitable for someone straight out of college or very new to the workforce considering the path of entrepreneurship.
Start a Successful Business was written by the reporters of Inc. magazine and published by the American Management Association. It clearly states the steps needed to start a new business. Beginning with the big idea moving through business strategy and structure, the book's instructions are clear and concise. It gives options for funding sources, customer acquisition, marketing, management, and growth strategies. Start a Successful Business includes research studies and interviews with Inc. magazine's top entrepreneurs. It is filled with real life examples of how successful entrepreneurs solved their initial problems.Start a Successful Business will motivate and educate people unfamiliar with how new businesses are started and made successful. For those with a class or two in business, this may be too simple an overview. Later sections on marketing and customer acquisition only skim the surface of each topic. However, the book does include good references to books or websites for more in depth study.Overall, I was expecting more, and probably too much, from the authors of Inc. magazine. It is strictly for people who want to start a new business but have no idea how to do it. For those readers, it is highly recommended. For all others, it seems like a pass. Averaging out to 3 stars.Thanks to the publisher, AMACOM Books, and NetGalley for an advanced copy.
Very motivational! I now want to go out and start my own business. The advice was very clear and direct. There were no long, drawn-out explanations, but rather concise and to-the-point instructions on how to start a business and succeed in doing so. I highly recommend this for any aspiring entrepreneur.
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